We solve problems and help people.

The Sports Technology Alliance was established to support sports organisations across the globe to identify their challenges and achieve their goals through the power of technology - no matter the size, scale, or structure.

Our core partners - proven industry experts.

Our seven core partners are all market leaders in their respective fields. We are all passionate about sports and share the philosophy that an integrated approach to using technology can support sports organisations to become more secure, engaging, and sustainable.

Our values - driving everything we do.

At the heart of the STA is a commitment to doing things the right way - with people, for people.

These values define how we work together and what others can expect from us.

Our work - all about partnership.

Here are some of the organisations we’ve teamed up with to make meaningful change in sport.

Case Study - England Futsal

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After separating from The FA, England Futsal faced the challenge of rebuilding from scratch with limited resources.

Embracing a scrappy startup mentality, the organisation set bold, unconventional goals and focused on creating a digital-first infrastructure.

By prioritising essential needs over nice-to-haves, leveraging personal and professional networks, and forming mission-aligned partnerships, they avoided isolation and accelerated progress.

Within a short time, England Futsal established a new identity, unified grassroots and elite pathways, and built a scalable digital ecosystem, proving what’s possible when vision, strategy, and collaboration align, even under challenging conditions.

Need some help?

If you’re dealing with a specific challenge, working towards a certain goal, or just looking for some advice, we’d love to chat.

No pressure, no pitch - just a friendly conversation. Let’s figure it out together!