CORE PARTNERS
ActiveXchange
COMMERCIAL & MEMBER GROWTH SERVICES
Unlocking the Value of Data for Sports
ActiveXchange powers a network of clients to generate commercial returns and social value from active communities. We transform data into actionable intelligence, supporting sports organisations to drive insight-led decision-making, increase and amplify partnerships, and extract commercial value from their own data.
Through a privacy-safe data network, we enable brand partnership growth, smarter sponsorship planning and targeted digital campaigns that reach highly engaged participants, delivering a new, sustainable revenue stream for community sport.
By turning participation and activity data into a commercial asset, ActiveXchange helps organisations unlock direct revenue from their data, strengthen sponsor relationships, and reinvest new funding back into programs, facilities, and member growth.
Who do ActiveXchange already work with?
Insight-led brand partnership with Hockey Wales
Utilising market-leading techniques of consumer and behavioural profiling and accessed through simple and intuitive dashboards, ActiveXchange provided an array of key insights about members to help Hockey Wales identify prospective sponsors, supported by an objective evidence base of brand and lifestyle affinity.
This sponsor-oriented insight was underpinned by detailed membership analysis, including:
Membership trends and forecasting
Latent demand modelling and geographic prioritisation tools
Member-facility relational analysis - where people live vs where they participate
In combination, these insights provided the foundation for the development of the sport’s value proposition and helped to secure a major national sponsor.
KEY CONTACT
Ben Jones, Chief Commercial Officer
“ActiveXchange loves being part of the STA family.
“Each with their own unique and impressive offers, the companies involved share a passion for making a difference in sport and recreation, and they’re great fun to work with!
“The complementary services across the group and the seamless ecosystem we’ve built is truly special in the marketplace of sports technology providers, giving customers the tools and support needed to drive growth and high-performance, wherever they are on their improvement journey.”
Need some help?
If you’re dealing with a specific challenge, working towards a certain goal, or just looking for some advice, we’d love to chat.
No pressure, no pitch - just a friendly conversation. Let’s figure it out together!